Location based
marketing channel
for
customer engagement
Background:
Plzensky Prazdroj is a market leader and innovator in Czech and Slovak markets. It supports its outlets by creating different strong initiaves to drive consumers to pubs.
Solution details
Real-time deals and campaigns based on geo-location including gamification elements improving CX and brand engagement.
- Location based marketing and notifications
- Scalable to other markets.
- Mobile friendly
- Global and local content management
- Connected to CRM and Sales systems
Driving customer to pub
and supporting customer engagement
Location based marketing tool
Portal and mobile app for beer lovers, that helps them find a bar or restaurant with their favorite beers on the tap.
You can search places on the map so you can navigate right to the pub.
Main target groups are:
- customers looking for a pub for tonight
- pub owners providing additional channel for their business
New personalized media channel
Our solution brings new possibilities to communicate directly with our consumers. Thanks to anonymised user data we can offer personalised messages to each user.
New customer engagement tool
Our solution brings new possibilities to communicate directly with our consumers. Thanks to anonymised user data we can offer personalised messages to each user.
In cooperation with retailers, we launched a competition with promo codes that consumers could find on the beer label to win vouchers for draft beer.
In Czech Republic we used the app to activate our brands during the Czech Radegast Extra League. Users could bet on the result of the match and win beer at the pub.
New marketing advantage for individual outlets
Our project enables pubs to communicate with their customers. Thanks to push notifications, they can inform about new offers or other updates.
Beer menu
Ratings and recommendations
Special offers
